Modern retail on traditional formats scm applications marketing essay

Cash, cheque, credit card, etc. Credit card, fund transfer etc.

Modern retail on traditional formats scm applications marketing essay

Fraud Electronic commerce is very much like traditional commerce. It also involves and exchange of goods. But the exchange of goods is conducted online. Technologies such as email, electronic data interchange and electronic fund transfer are used to track transactions and receive payments.

Some of the differences between electronic commerce and traditional commerce are explained briefly below. Cost effective E-commerce is very cost effective when compared to traditional commerce. The cost incurred on middlemen is eliminated in e-commerce as there is a direct link between the business and the customer.

The total overhead cost required to run e-business is comparatively less, compared to traditional business. For example, in running an e-business, only a head office is required. Whereas in traditional method, a head office with several branches are required to cater to the needs of customers situated in different places.

The cost incurred on labour, maintenance, office rent can be substituted by hosting a website in e-business method. Time saving It takes a lot of time to complete a transaction in traditional commerce.

E-commerce saves a lot of valuable time for both the consumers and business. A product can be ordered and the transaction can be completed in few minutes through internet. Convenience E-commerce provides convenience to both the customers and the business. Customers can browse through a whole directories of catalogues, compare prices between products and choose a desired product any time and anywhere in the world without any necessity to move away from their home or work place.

It is not necessary to move away from their work place or home to locate and purchase a desired product. Geographical accessibility In traditional commerce, it may be easy to expand the size of the market from regional to national level.

Business organizations have to incur a lot of expenses on investment to enter international market. In e-commerce it is easy to expand the size of the market from regional to international level.

By hosting a website, by placing advertisements on the internet and satisfying certain legal norms, a business can penetrate into global market.

It is quite easy to attract customers from global markets at a marginal cost.

Modern retail on traditional formats scm applications marketing essay

Introduction of new products In traditional commerce, it takes a lot of time and money to introduce a new product and analyze the response of the customers.

Initially, cost has to be incurred to carry out pilot surveys to understand the taste of the customers.Supply chain management (SCM) is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers. Supply Chain Management spans all movement and storage of .

Marketing is essentially anything you do to promote your business to entice customers and clients to buy from you, including advertising, publicity, sales, social media, merchandising, and initiativeblog.comately, with the growth of the Internet, you have two categories of marketing in which to spend your marketing time and dollars; traditional marketing and Internet marketing.

Modern-trade players would do well to communicate the benefits of modern retail to government officials. They could, for instance, make a strong case that modern retailers can do a better job than traditional trade in providing safe and cheap access to high-quality food and household goods.

Supply Chain Management Authors: Latika Supasansanee Patthaveekarn Kasiphongphaisan distribution related to marketing and retail, distribution centers and warehousing, and information system apply in retail store.

advantage for retail firm.

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The applications of IT and Distribution Centers enhance supply chain capabilities, reliability. In traditional commerce, cost has to be incurred for the role of middlemen to sell the company’s product.

The cost incurred on middlemen is eliminated in e-commerce as there is a direct link between the business and the customer. l y b e r t y. c o m: now serving over 10, files (> 2, active html pages) adb creative suite 3 compare lyberty.

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