Qantas marketing strategy

How companies differentiate from competitors? Feb 13, The goal of any company selling a product or service is differentiation. A company pitches its unique selling proposition that is going to be most advantageous for it. Setting its products or service apart from its competitors is necessary to create preference and loyalty.

Qantas marketing strategy

Qantas will take action to permanently reduce costs in all parts of the Qantas Group through to FY17, including fleet and network changes, productivity improvements, consolidation of business activities, new technology and procurement savings.

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The broader structural review of the Qantas Group portfolio continues and no final decisions have been made on other assets. Chief Executive Officer Alan Joyce opens in new window opens in new window said Qantas would do everything in its control to overcome some of the toughest market conditions it had ever faced.

This is an unacceptable and unsustainable result. Comprehensive action is needed in response. Over the past four years, we have been carrying out the biggest transformation since Qantas was privatised — cutting comparable unit costs1 by 19 per cent over four years, introducing new aircraft and technology on a large scale, modernising work practices and revitalising service.

But this is not enough for the circumstances we now face. That capital injection has supported continued domestic capacity growth by Virgin Australia despite its growing losses. But our focus today is on the immediate steps that Qantas must take.

Vesna Nixon

We must defer growth and cut back where we can, so that we can invest where we need to. Safety remains our first priority and we are committed to being the airlines of choice for customers in all our markets.

In Singapore, growth has been suspended by the Jetstar Asia Board until such time as conditions improve. Thanks to the skill and commitment of our people, we have earned record customer advocacy, and we plan to keep it there. Qantas Domestic will increase utilisation of narrow-body aircraft, allowing Airbus A aircraft in the domestic market to concentrate solely on East-West services and peak services on the Sydney-Melbourne-Brisbane triangle.

As will be freed up to enter the Qantas International fleet as replacement aircraft, helping to accelerate the retirement of older Boeing aircraft.

Nine reconfigured Bs with Astandard interiors will remain. The final three of 14 Jetstar Bs on firm order will be deferred. In total, more than 50 aircraft will be deferred or sold. Over the next 12 months, Qantas will exit underperforming routes and make aircraft changes on certain routes to better match capacity to demand.

There are no changes to overall capacity on London flights. The Melbourne-London service change frees up an A for additional flying, and Qantas will evaluate opportunities to use the aircraft on other routes.

Workforce Changes Over the next three years, Qantas will reduce employee numbers across the Group by the equivalent of 5, full-time positions, through measures including: Reduction of management and non-operational roles by 1, Operational positions affected by fleet and network changes.Qantas will axe Dubai from its route map and return to Singapore as the stopover for flights from Sydney to London.

From March 25 , the flagship QF1/QF2 Sydney-London Airbus A service will. is an independent industry and consumer trends research agency.

Qantas marketing strategy

We monitor the global aviation industry for commercial innovations in response to changing consumer behavior. The Qantas Group has announced a reorganisation of its executive leadership team. Qantas Group CEO Alan Joyce said the new structure would help the company keep delivering for . CONTENT Introduction of Qantas Qantas's Marketing Strategy SWOT Analysis Marketing Segmentation Qantas Marketing Mix Analysis Recommendations & Conclusion.

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Qantas marketing strategy

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Qantas Group Strategy Update